LUXURY SHOW JACKETS · EST. 2010

Wear to Win

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FIND YOUR JUULC

Find your JuulC.

You can recognise a JuulC jacket in the arena by its feminine silhouette and carefully chosen details. The tailored cut complements your posture in the saddle, while lightweight merino wool with stretch lets you move freely.

THE JUULC COLLECTION

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With Swarovski Before

NEW · CUSTOM SWAROVSKI

Your jacket. Your signature sparkle.

Choose your favourite Black or Navy Stardust show jacket or tailcoat, then discover the Swarovski crystal combinations that suit your style.

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TO GIVE

Or to treat yourself.

Celebrate an achievement, a special milestone or your love of equestrian sport. Discover thoughtful gifts to bring someone joy or treat yourself to something beautiful.

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Roze rijjas - JuulC wedstrijdjassen -Met Swarovski - Luxe merino wol

THE JUULC SILHOUETTE

The feminine JuulC silhouette.

For us, it starts with the fit, from the shaping at the waist to the way the jacket falls along your back. We want you to feel your very best as you enter the arena, in a jacket that follows your silhouette and moves comfortably with you.

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Detail of front of JuulC Women's show jacket in Black Stardust with glitter fabric accents on the collar, worn by model

THE BLACK STARDUST LOOK

The details complete your look.

A stock tie to complement your jacket, a subtle sparkle in your hair. Choose the finishing touches that feel like you.

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A CLOSER LOOK

The difference is in the details.

Look at the line of the collar, the finish and the placement of the crystals. These considered details give each design its own character.

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RIDERS IN JUULC

In good company.

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JUULC × JUMPING AMSTERDAM

Proud partner of Jumping Amsterdam

Equestrian sport. Refined style. A shared passion since 2023.

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BEHIND JUULC

Meet Julien

Julien Scholte, founder of JuulC. A face behind the designs and a shared love of horses.

Read my story